Only what needs you
Every alert goes only to the people the object touches. Everything else waits for a digest. With 428 guests and 11 vendors, the default has to be silence.
Needs action
✍️
Arjun hasn't signed D-15 · Sangeet venue
Priya signed Jul 20 · auto-reminder goes out tomorrow if still open
IN-APP · ESCALATES TO WHATSAPP IN 24H
💸
Catering progress $9,400 due in 5 days
Routed to Mr. Venkataraman (bride's side) · T-3 and day-of reminders queued
EMAIL SENT · WHATSAPP AT T-3
📋
Song list revised to v3 — DJ must re-confirm
Couple added one do-not-play · only DJ Dhol Nation was notified
VENDOR PORTAL + EMAIL
Digests
Batched, quiet, on your schedule.
MEERA · EVERY MORNING 7:30
Across 3 weddings: 2 signatures pending · 1 payment due this week · RFQ #14 quotes all in · 45 RSVPs still open on Priya & Arjun (locks Aug 1)
PRIYA & ARJUN · SUNDAYS 6 PM
This week: sign the venue (Arjun!), fitting Thursday 5pm, florals decision closing — Paati's jasmine vs silk
GUESTS · MAXIMUM 4 MESSAGES, EVER
Invite · one reminder · week-of logistics · day-of shuttle info. That's the whole list — guests are guests, not users.
Channels & quiet rules
In-app
Always on — the record of everything
Email
Signatures, payments, digests
WhatsApp
Where the families actually live — urgent items and payment requests
Quiet hours
10 PM – 8 AM in each person's own timezone — Chennai relatives never get 3 AM pings
Language
Per person — Paati's notifications arrive in Tamil
PREVIEW · HOW A PAYMENT REQUEST ARRIVES ON WHATSAPP
Priya & Arjun's Wedding — Namaste Mr. Venkataraman 🙏 The catering progress payment ($9,400, Rasoi by Kavita) is due Jul 25. Pay securely: [link] · Already paid outside the app? Reply PAID and we'll record it.
Escalation ladder: in-app → email after 12h unread → WhatsApp/SMS only if urgent (signature blocking a booking, payment past due, day-of changes). Nothing escalates that isn't yours to act on.
PROTOTYPE 12 · NOTIFICATIONS · SILENCE BY DEFAULT, LOUD ONLY WITH PURPOSE · FAKE DATA